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5 Key Steps to Develop an Effective Lead Generation Plan

Online lead generation plays a vital role in any well-planned business development program. According to MarketingSherpa’s research, generating “high-quality leads” is the B-to-B marketer’s No. 1 challenge. Why develop a lead generation program? In sales, your most expensive resource is your time and or your sales team’s time. An effective lead generation plan makes your […]

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How to Build an Effective Landing Page

10 Tips for Building Successful Lead-Generating Landing Pages A Landing Page is a page on your website where visitors arrive at after they click on a link. It could be your website’s homepage or any other page on your site. An effective landing page design entices your page visitor to take the step you are promoting. […]

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