10 Tips for Building Successful Lead-Generating Landing Pages A Landing Page is a page on your website where visitors arrive at after they click on a link. It could be your website’s homepage or any other page on your site. An effective landing page design entices your page visitor to take the step you are promoting. […]
Archive | Lead Generation
5 Key Steps to Develop an Effective Lead Generation Plan
Online lead generation plays a vital role in any well-planned business development program. According to MarketingSherpa’s research, generating “high-quality leads” is the B-to-B marketer’s No. 1 challenge. Why develop a lead generation program? In sales, your most expensive resource is your time and or your sales team’s time. An effective lead generation plan makes your […]
How to Promote White Papers without Advertising
Promote Your White Paper to Grow Your Audience Just writing a white paper and placing it on your website will not lead to views or downloads. You must actually promote it. First, define your target audience (hopefully, you did this before you wrote the paper). Next, identify the best online channels to reach them. What […]