Use content marketing to place your valuable information in the right channels. People are looking online for information. If you post an interesting item in a popular blog, publish an article in the top industry e-newsletter or develop a widely-circulated presentation on Slideshare, you will boost quality traffic to your Web site. For success, develop […]
Archive | Content_Marketing
Five Steps to Build a Content Marketing Strategy
To build a successful content marketing strategy use these steps: Determine what information would help prospects identify the best solutions to their problems.Think about the complexity of the problem they are trying to solve. You may need to develop content for prospects in different stages of the purchase cycle. For example, people in the early […]
How to Promote White Papers without Advertising
Promote Your White Paper to Grow Your Audience Just writing a white paper and placing it on your website will not lead to views or downloads. You must actually promote it. First, define your target audience (hopefully, you did this before you wrote the paper). Next, identify the best online channels to reach them. What […]
Developing A Winning Blog Strategy
First Step: Define Your Blog’s Goals and Objectives If you want to build a successful blog, you must establish a solid blog strategy. And, yes blog still help build business, generate leads and bring traffic to a website. Part of your blog strategy is to establish the correct goals and objectives. Here is a quick definition of goals […]