Use content marketing to place your valuable information in the right channels. People are looking online for information. If you post an interesting item in a popular blog, publish an article in the top industry e-newsletter or develop a widely-circulated presentation on Slideshare, you will boost quality traffic to your Web site. For success, develop […]
Five Steps to Build a Content Marketing Strategy
To build a successful content marketing strategy use these steps: Determine what information would help prospects identify the best solutions to their problems.Think about the complexity of the problem they are trying to solve. You may need to develop content for prospects in different stages of the purchase cycle. For example, people in the early […]
How to Build an Effective Landing Page
10 Tips for Building Successful Lead-Generating Landing Pages A Landing Page is a page on your website where visitors arrive at after they click on a link. It could be your website’s homepage or any other page on your site. An effective landing page design entices your page visitor to take the step you are promoting. […]
Lead Nurturing System Basics
To close more leads, you need to nurture “not ready to buy now” leads. Lead conversion is the process of converting a “touch” (email, Web site visit, banner ad click, phone inquiry, etc.) into an opportunity or a sale. You must typically touch prospects many times before they buy. Lead nurturing is the process of managing […]
5 Key Steps to Develop an Effective Lead Generation Plan
Online lead generation plays a vital role in any well-planned business development program. According to MarketingSherpa’s research, generating “high-quality leads” is the B-to-B marketer’s No. 1 challenge. Why develop a lead generation program? In sales, your most expensive resource is your time and or your sales team’s time. An effective lead generation plan makes your […]
How to Promote White Papers without Advertising
Promote Your White Paper to Grow Your Audience Just writing a white paper and placing it on your website will not lead to views or downloads. You must actually promote it. First, define your target audience (hopefully, you did this before you wrote the paper). Next, identify the best online channels to reach them. What […]
Email Marketing Service Providers
Best Email Marketing Service Providers for 2016 You can send marketing emails from you in-house email system. Or, use one of the top email marketing service providers (ESP). These providers help companies set-up and deliver email marketing messages. One of the best reasons to use ESP’s is the wonderful tracking tools. Many of the top email marketing service […]
Developing A Winning Blog Strategy
First Step: Define Your Blog’s Goals and Objectives If you want to build a successful blog, you must establish a solid blog strategy. And, yes blog still help build business, generate leads and bring traffic to a website. Part of your blog strategy is to establish the correct goals and objectives. Here is a quick definition of goals […]