Top Menu

Author Archive | Kathryn McGeehan

How to Build an Effective Landing Page

10 Tips for Building Successful Lead-Generating Landing Pages A Landing Page is a page on your website where visitors arrive at after they click on a link. It could be your website’s homepage or any other page on your site. An effective landing page design entices your page visitor to take the step you are promoting. […]

Continue Reading

Lead Nurturing System Basics

To close more leads, you need to nurture “not ready to buy now” leads. Lead conversion is the process of converting a “touch” (email, Web site visit, banner ad click, phone inquiry, etc.) into an opportunity or a sale. You must typically touch prospects many times before they buy. Lead nurturing is the process of managing […]

Continue Reading

5 Key Steps to Develop an Effective Lead Generation Plan

Online lead generation plays a vital role in any well-planned business development program. According to MarketingSherpa’s research, generating “high-quality leads” is the B-to-B marketer’s No. 1 challenge. Why develop a lead generation program? In sales, your most expensive resource is your time and or your sales team’s time. An effective lead generation plan makes your […]

Continue Reading

Email Marketing Service Providers

Best Email Marketing Service Providers for 2016 You can send marketing emails from you in-house email system. Or, use one of the top email marketing service providers (ESP). These providers help companies set-up and deliver email marketing messages. One of the best reasons to use ESP’s is the wonderful tracking tools. Many of the top email marketing service […]

Continue Reading

Market Wise Inc * Annandale, VA * 703-425-0299