Strategic Research Helps You Build the Right Content Strategy
Use strategic research to create a content strategy that resonates with your audience. When your target market identifies with your website’s content, you increase:
- social shares,
- responses, and ultimately
- conversions and sales.
So, first things first: You need to have a solid understanding of your target audience.
- Who are they?
- What problems are they trying to solve?
- Which trigger events cause them to seek out your type of service or product?
- What key phrases do they use when searching online for each stage of the buying cycle?
- Where do they look for information?
Of course, your prospective searchers are not searching in a vacuum. They are searching in a dynamic and ever changing eco-system. They will visit competing websites.
When you establish your content strategy, you must look at the competition.
What keywords drive traffic to the competitors’ websites?
Which websites send the most traffic to them?
What do your competitors’ social engagement profiles look like (shares, likes, followers, etc.)
Where can you find the information for your content strategic research?
We think you should gather information in four key areas:
Keyword research – determines the key phrases and trends your customers use online to find solutions
Competitor research –helps you capture insight into what is driving traffic to your competitor’s website
Customer interviews –provides you with solid information on why people select you
Sales team interviews –gives you a front-line view of the key questions prospective customers have
Market Wise Inc. Strategic Content Marketing Research Services
Our team has deep experience in conducting research to help companies hone a successful content marketing strategy. We provide very actionable reports. To request information on how we can help you, complete the inquiry form on the right.